Best Creative Visual

Award to the campaign which has best illustrated the creative concept of digital media and communicated the message effectively in the selected format and/or locations. Both creative concept/execution and the medium employed should contribute to an effective and powerful campaign.

Best Use of Ambience Media

Award to the campaign that has best used multiple ad formats of MTR advertising to establish or enhance the image of the brand, product or company. The medium employed should contribute to an effective and impactful campaign and engage a person in a unique way that provides value.

Best Use of Airport Express Advertising Campaign

Award to the campaign that has best established the image of the brand, product or promotion strategy for a company on the Airport Express. Both creative concept/execution and the medium employed should contribute to an effective and powerful campaign set specifically on the Airport Express.

Best Innovative & Engagement Campaign

Award to the campaign that has best promoted the product, established or enhanced the image of the brand, product or company and/or established a call for action or stimulated the usage of the product in an innovative andinteractiveway to encourage engagement.

Best Omnichannel Campaign

Award to recognize advertisers that integrates first-hand market data and marketing content to provide consumers with a comprehensive personalized shopping experience, showcases outstanding performance across all modalities to grow sales and profits, improve customer service, enhance brand and foster new opportunities for growth.

Best Use of Adtech & Programmatic advertising

Award to recognize the most effective utilization of programmatic advertising to reach a larger customer base for the brand and achieve the highest conversion rates. It also highlights the importance of selecting media channels that deliver impactful results.